Dermalogica, a cosmetic skincare company has been introducing new stores in the UK which offer treatments and innovative products to help people. They reached out to Limeblue Ltd looking to improve their visual merchandising by creating a new treatment menu for the stores that highlighted their offerings and time each treatment takes.
We visited many of the stands that were being installed in stores to understand key points a customer would see and how best we could communicate the treatments. We researched the different treatments and how long each treatment takes.
We created a large print that would indicate the time to the people visiting the store at a glance and organized them in different categories and customer services. We created icons that could be used in different areas of the company and we worked on the copy to highlight the key features of the treatments.