Extra Special Gin
Franklin Templeton Investments
Franklin Templeton Investments, a global investment company, approached Limeblue Ltd to create a unique experience for an upcoming exhibition, PLSA in Liverpool, UK. They wanted to spread the message of Environmental, Social, and Governance investments (ESG).
ESG refers to the three central factors in measuring the sustainability and societal impact of an investment in a company or business. We focused on the environmental aspect of ESG and by creating a botanical experience that encouraged visitors to interact with a selection of botanicals that represented different areas of ESG with hidden messages. We created promotional material and a bespoke gin from different flavors selected.
We created a stand focused around a bar where ESG was indicated in multiple touchpoints. For the bespoke gin, I hand-lettered the label and used the lettering for a large sign. Working with product designers we created a stand that had defined areas where visitors were able to interact with the bar and the game which allowed for many visitors.