Into the Light
Whilst working for Limeblue Ltd I created a relationship with Bloomberg and worked on many projects for their events and marketing team. When I moved to the United States of America, Bloomberg was launching the BGOV product that allowed State decision-makers to get news, analysis, and resources to shape a narrative for clients and constituents. They needed a visual look for the campaign that would be promoted across Instagram.
BGOV is about shining the light on the regulatory and legislative landscape. I created a visual look around light and contrast.
I created two pieces of artwork that resembled a visual metaphor and incorporated the branding for Bloomberg BNA.