Whilst working for Limeblue Ltd, Travelers wanted an event stand that engaged visitors and highlighted different processes in which travelers use.
The stand would be created for The British Insurance Brokers’ Association (BIBA) it is the UK’s trade association for insurance brokers. The association’s annual conference and exhibition is ‘the meeting place for the insurance industry’. We started by looking into different areas of Travelers Insurance and research into techniques used to assess insurance contracts. Travelers use drones to survey areas. We saw an opportunity to have visitors to the stand to fly drones as a challenge and compete against others which creates a fun and memorable experience with the benefit of showing the complexity of tools being used in insurance.
We created a course for the drones to be flown around. The challenge was to navigate over the traveler’s main offices based in the United States where we created the 3D model. To record the drones times we created an application and created it to match the style of travelers. Travelers won the best medium stand.